Victoria's Secret the ‘Lingerie giant’ Launched Lingerie for $2 million.....
The Victoria's Secret Fashion Show
is an annual fashion show sponsored by and featuring Victoria's Secret, a brand of lingerie and
sleepwear. Victoria's Secret uses the show to promote and market its goods in
high-profile settings. The show features some of the world's leading fashion models.
Victoria's Secret has launched two Fantasy Bras
for its annual Victoria's Secret show.
With just about a month to go before Victoria's Secret
Show, the lingerie giant has revealed the most priced piece of the show -- the
Fantasy Bra.
Breaking tradition this year, the underwear brand has launched not one but two Fantasy Bras, each priced at $2 million.
Breaking tradition this year, the underwear brand has launched not one but two Fantasy Bras, each priced at $2 million.
Brazilian
models Adriana Lima and Alessandra Ambrosio will model the two
Fantasy Bras at this year's Victoria's Secret catwalk show in London on
December 9.The lingerie sets reportedly took 1,380 hours to be made and are said
to have 16,000 rubies, diamonds and sapphire.
The bejewelled bra has been part of Victoria's Secret's catalogue since 1996 and the first one that cost a million dollars was modelled by Claudia Schiffer.
Needless to say it isn't always that these expensive lingerie sets get sold.
The Fantasy Bras that aren't sold are dismantled after a year.
Typically, only one Fantasy Bra is created every year.
Between 1996 and 2000 they were only part of the catalogue and didn't make it to the runway. Since then (barring the 2004 Fantasy Bra) all of them have appeared as part of the annual Victoria's Secret fashion show.
In comparison to some of the earlier years -- the 2000 bra modelled by Gisele Bundchen, priced at $ 15 million holds a place in the Guinness World Records as the most expensive item of lingerie ever created -- this year's Fantasy Bras seem reasonably priced, especially if you subject them to inflation adjustment.
Between 1996 and 2000 they were only part of the catalogue and didn't make it to the runway. Since then (barring the 2004 Fantasy Bra) all of them have appeared as part of the annual Victoria's Secret fashion show.
In comparison to some of the earlier years -- the 2000 bra modelled by Gisele Bundchen, priced at $ 15 million holds a place in the Guinness World Records as the most expensive item of lingerie ever created -- this year's Fantasy Bras seem reasonably priced, especially if you subject them to inflation adjustment.
This year's Fantasy Bras have been designed by the Swissjewellers, Mouawad who have strung the 16,000 gems with 18 karat gold.
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